Developing Ambassadors to Promote Your Organization’s Mission

Recorded On: 11/06/2019

Sharing the transformative effect of donation and transplantation is an essential objective of any eye bank or organ procurement organization (OPO). While organizational staff can play a large role in sharing these stories, oftentimes, the message is most powerful when delivered directly from the people who have been most impacted. Identifying and developing individuals to become ambassadors for your organization can be difficult but designing a strong program can lead to having group of individuals who are able to speak knowledgeably and meaningful about your organization and increases the number of stories you are able to share with the public and various community and business partners.  

This session highlights the programs that two eye banks and two OPOs have in place to connect with cornea transplant recipients and donor families and develop them into ambassadors to promote the organization’s message and overall donation. The speakers provide specific examples of programs such as developing a speaker’s bureau, creating specific campaigns and telling stories digitally, working with physicians to reach recipients, training individuals to go out into the community to speak on the organization’s behalf, and much more! 

Jerilyn Giardina

Community Relations Manager

Lions Eye Bank of Delaware Valley

Jerilyn Giardina joined Lions Eye Bank of Delaware Valley (LEBDV) in 2014. She oversees the community relations, development, and family services programs. Some of Jerilyn’s favorite contributions to the eye bank’s mission include launching the Recipient Kit Program, hosting events that engage with cornea transplant recipients and donor families, and most recently publishing the Heartfelt Collection of Letters for donor families. She is looking forward to completing her Master's Degree in Nonprofit Leadership at LaSalle University this summer. 

Colleen Duran

Gift of Life Donor Program

Colleen Duran is the Volunteer Coordinator for Gift of Life Donor Program, the organ procurement organization that serves eastern Pennsylvania, southern New Jersey, and Delaware. In addition to managing the Volunteer Ambassador program, Colleen also coordinates their high school education outreach efforts. Prior to joining Gift of Life, Colleen worked with multiple nonprofits and government agencies to help them build strong, engaging volunteer and outreach programs, including Big Brothers Big Sisters, Reading is Fundamental, AmeriCorps, and Peace Corps.

Rebecca Grossman


Rebecca Grossman serves as the Senior Manager of Family Services and Community Engagement at SightLife. Rebecca Grossman graduated the University of Vermont with her social work degree. Before her time at SightLife she worked in child welfare traveling around the country training volunteers who work with children and teens in foster care. In her spare time she enjoys the many outdoor activities available in the northwest, is a co-producer of a story telling show, and taking pictures of her cat Frank.

Sirdaria Williams

Louisiana Organ Procurement Agency

Sirdaria "Sid" Williams is a Community Educator for LOPA (Louisiana Organ Procurement Agency). Her role with LOPA pools her cumulative experience in public relations, strategic communications, public speaking, digital and social media. Sid is very involved with LOPA's social media efforts, as well as their college partnerships to spread awareness about donation and increase Louisiana's donor registry.

In fact, Sid first learned about organ, tissue and eye donation while in graduate school at Louisiana State University. She spent two years as a teacher's assistant for a public relations campaigns class that partners with LOPA every semester to increase the donor registry while spreading awareness on and off-campus. As she helped guide students through their campaigns, she fell in love with LOPA’s core purpose to "Make Life Happen" and has helped to promote the cause ever since.   

Fred Jordan

Miracles in Sight

Fred Jordan, FSL, has been with Miracles In Sight since 2001. Fred is licensed in North Carolina and South Carolina as a Funeral Director/Embalmer. Over his many years with Miracles In Sight, Fred has fulfilled the roles of Surgical Recovery Specialist, Lab Technician, Professional Development Specialist and is now Director of Development. He currently serves as Chair of the EBAA Donor Development Committee.


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1.00 CEU credit  |  Certificate available
1.00 CEU credit  |  Certificate available