Eye Donation Month: Materials for Marketing and Media Outreach
Eye Donation Month, held in November, is a great opportunity to promote and celebrate cornea donation and the gift of sight. This complimentary session highlights the 2020 theme, “A Community of Compassion” and showcases the new tools and materials available for Eye Donation Month 2020. Representatives from EBAA and Gavilan and Associates discuss best practices for using the available materials and provide recommendations for promoting Eye Donation Month in your communities and to local media. Attend to learn how you and your organization can use Eye Donation Month to increase awareness about cornea donation, promote your own organization, and strengthen relationships with partners.
Registration is free; CEUs will not be awarded for this session.
Denise Gavilan is owner and marketing strategist of Gavilan & Associates, an award-winning consulting firm based in Annandale, VA. Denise’s firm has led successful branding, social media, membership recruitment and retention, product marketing, conference attendance-building and more for organizations throughout the country. Born and raised in Buffalo, NY, Denise has a Master’s Degree in Communications from American University.
David Harrison, President, Harrison Communications, is a seasoned public relations and marketing professional with more than 20 years of experience developing and executing integrated communications campaigns. He began his career in journalism, as a real estate reporter for the Baltimore Business Journal and the American Banker. Specializing in working with professional associations, commercial real estate firms and health care organizations, David has created numerous national and regional award-winning PR and branding campaigns.