The Funeral Home Relationship: Creating Successful Outreach Programs

Developing strong partnerships with funeral homes can be critical for eye banks as funeral directors can help to promote and facilitate donation, increasing the number of potential donors who are able to restore sight to others. During this session, three speakers discuss the education, resources, and materials that can be provided to funeral directors to establish and strengthen the relationship between the funeral home and the eye bank. Melissa Devenny from Donate Life America (DLA) discusses DLA’s recent pilot program for funeral directors focused on providing education, training and resources for facilitating conversations on donation. Mike Meyer from SightLife and Matt Webber from Lions VisionGift each present on the programs that their organizations have created, providing specific examples of how they use data to improve funeral home relationships, personalize outreach efforts, keep costs associated with gaining access for recoveries at a minimum, and the education that they provide to the funeral directors. Register today to learn more about establishing strong and productive relationships with your funeral home partners! 


For one fee of $50 (EBAA Member) or $150 (Non-Member), the entire organization may attend the webinar. After registration, a confirmation email will be sent with a discount code. The contact person who purchased the session should send the discount code to other staff members who may wish to attend the session. The discount code will allow staff to attend remotely for free. 

Note: if an organization has multiple locations, additional registrations must be purchased for each location.

CEU Information

A new CEU process has been implemented. If an individual views the session through their own eyeLEARN account, they simply need to complete the survey on their account to claim credit for the session. If a group of people view the session together in a conference room, then each person should complete the survey listed in the confirmation email to claim CEU credit. 

Important: Whether through eyeLEARN or the survey in the confirmation email, each attendee must complete their own survey to claim credit for the session.

Melissa Devenny

Donate Life America

For more than 25 years, Melissa has been dedicated to increasing the number of lifesaving and healing organ, eye and tissue donors. As executive vice president of Donate Life America (DLA), she is responsible for developing and implementing programs to educate a broad range of audiences about living and deceased donation and encouraging them to register as donors.

She currently leads strategic planning and management for the Donate Life America Advisory Council and supports Donate Life State Teams through development of networking opportunities, workshops and the DLA Annual Conference. She is excited to be part of DLA’s new outreach to the funeral service community.

She particularly appreciates the opportunity to work with colleagues across the county to collaborate in contributing something so meaningful to our culture. Melissa earned her BS in Business and Marketing from Old Dominion University.

Matt Webber

Lions VisionGift

Matt Webber is the Partner Relations Manger at Lions VisionGift, helping to develop and implement strategies and activities to advance Lions VisionGift's initiatives. Prior to this, Matt served as the Community Engagement Manager at Donate Life NW. Matt enjoys Oregon, his running shoes, fly fishing, and writing short bios for presentations at EBAA.

Mike Meyer, CEBT


Mike Meyer, CEBT, SightLife’s Senior Northwest Regional Manager, is responsible for managing relationships with the critical donation stakeholders of Funeral Directors, Coroners and Medical Examiners and for developing programming that offers the option of eye donation to their communities. Leveraging his two decades of experience working in Partner Relations, Mike has developed a proven approach to working with these partners based on personal connection and mutual understanding, not regulations and metrics. Mike has continued to increase donation year after year by always looking for new and better ways to serve and communicate with his partners. He has developed and fostered relationships that were previously none existent with the Funeral Director’s and the Coroner/Medical Examiner’s Associations in his region and currently sits on Washington State’s Funeral Director Association’s board. Mike has personally been touched by Organ, Eye and Tissue donation on both sides of giving and receiving and that is why he is so passionate about donation.


The Funeral Home Relationship: Creating Successful Outreach Programs
Select the "View On-Demand Recording" button to begin.
Select the "View On-Demand Recording" button to begin.
4 Questions
1.00 CEU credit  |  Certificate available
1.00 CEU credit  |  Certificate available