Roundtable Discussion: Community Outreach and the COVID-19 Pivot: Doing it Better When You Must Do it Differently
“Necessity is the mother of invention” - COVID-19 has changed how we support our donor families, activate our supporters, and keep our staff connected to our mission. This session will highlight how four eye banks have used this period to get creative while also adding value to their programs.
Join us for a lively discussion on successful COVID-19 pivots for Community Outreach, Marketing, Aftercare, and Relationship building with partners, donor families, and recipients. This session will be hosted in Zoom Meetings, and attendees will be encouraged to participate in the discussion and share their own successful pivots.
Partner Relations Manager
Matt Webber is the Partner Relations Manger at Lions VisionGift, helping to develop and implement strategies and activities to advance Lions VisionGift's initiatives. Prior to this, Matt served as the Community Engagement Manager at Donate Life NW. Matt enjoys Oregon, his running shoes, fly fishing, and writing short bios for presentations at EBAA.
Senior Manager of Family and Community Resources
Rebecca Grossman, BSW, is the Senior Manager of Family and Community Resources and oversees the Aftercare Program. Her unique background fits well for this rewarding and complex position. Rebecca’s formal education began with a degree in social work from the University of Vermont. Rebecca has continued her education by earning certificates from University of Washington in Adult Education and Public Relations and has taken numerous courses to become a death doula. She also co-produced a live storytelling program for 11 years. She is an advocate, a storyteller, and has cultivated a truly remarkable community to support and connect SightLife donor families.
Community Relations Manager
Lions Eye Bank of Delaware Valley
Jerilyn Giardina joined Lions Eye Bank of Delaware Valley (LEBDV) in 2014. She oversees the community relations, development, and family services programs. Some of Jerilyn’s favorite contributions to the eye bank’s mission include launching the Recipient Kit Program, hosting events that engage with cornea transplant recipients and donor families, and most recently publishing the Heartfelt Collection of Letters for donor families. She is looking forward to completing her Master's Degree in Nonprofit Leadership at LaSalle University this summer.
Chief Communications Officer
Annie Kuhl is Chief Communications Officer at Saving Sight, an eye and tissue bank serving Missouri, Kansas and Illinois. She has worked at Saving Sight and within the field of transplantation for almost 19 years. In her job role, Annie leads a communications team overseeing all communications, marketing and fundraising strategies for the organization. Additionally, she directs another team of individuals who maintain relationships with Saving Sight’s donor hospitals. Annie graduated from the University of Missouri-Columbia with both a Bachelor of Journalism degree and Master of Arts degree in the study of journalism.