Engaging with and Motivating Diverse Audiences

Diversity, equity and inclusion (DEI) are more than just buzzwords in today's professional world. If an organization is to adopt those principles authentically, it must ensure that the organization is both diverse AND inclusive. That can only be achieved if an organization not only has a diverse staff but makes those individuals feel valued and respected. Organizations must listen in order to communicate effectively. When an organization has a "complex" and "high involvement" product such as corneal donation and transplants, this approach is more complicated and nuanced. This session explores the value of creating an environment that fosters DEI, consider barriers to inclusion and participation, and explore how to engage diverse audiences internal and external to the organization.

Priya Doshi, MA

American University

Priya Lothe Doshi is a professorial lecturer in strategic communications and Inclusion Officer for AU's School of Communication. She has 20 years of experience as a public relations practitioner creating and implementing strategic communications plans, conducting media relations, training spokespeople, and planning high profile events. She has spent most of her career working on communications initiatives for international policy issues for governments and non-profit organizations including the British and Swiss Embassies, the Meridian International Center, the Carnegie Endowment for International Peace, and the Rights Working Group. She has also been an independent consultant working with her clients to develop messaging documents, write web articles and opinion editorials, and plan and implement the roll out of programs and projects. At American University, she teaches a number of courses in public relations and strategic communications including international strategic communication, communication theory, communication and society and public relations. As SOC's Inclusion Officer, she's responsible for collaborating across the university to ensure a more inclusive environment for students, faculty and staff through programming, training and improved policies and procedures. Ms. Doshi holds a master’s degree in international affairs from Columbia University’s School of International and Public Affairs and a bachelor’s degree in political science from Vassar College.

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Engaging with and Motivating Diverse Audiences
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Live Viewing: 1.00 CEU credit and certificate available
Live Viewing: 1.00 CEU credit and certificate available