Creating Websites That Work Better for You and Your Audiences

Includes a Live Web Event on 11/05/2026 at 1:00 PM (EST)

Your website is often the first place donor families, surgeons, hospital partners, recruits, and the public go to learn about your eye bank. But a site that's hard to navigate, full of jargon, or indistinguishable from everyone else's can lose those visitors in seconds. In this webinar, the Rocketkoi team will share practical, field-tested strategies for building a website that serves your visitors and your organization's goals.

Whether you're starting from scratch, planning a redesign, or just want to get more out of the site you have, you'll leave with concrete ideas you can put to work right away. The session covers three core areas:

Help visitors find what they're looking for. Structure navigation, menus, and page layouts around what your audiences need, so a surgeon looking for tissue request information and a donor family looking for support each get where they're going quickly.
Help visitors understand what they're seeing. Use clear language, visual hierarchy, and purposeful design to make complex information easy to scan and act on, including for people who are new to eye banking.
Show your unique value, authority, and expertise. Put your organization's impact, credibility, and story front and center so your site builds trust with partners, donors, and the community, and stands out in search results.

Mal Jones

Co-Founder and Designer

Rocketkoi

Malcolm Jones is a Designer, Illustrator, and Co-Founder at Rocketkoi: a small team that delivers big results for small- to medium-sized businesses and nonprofits. From being a designer with PBS KIDS, to being an Interactive Art Director working with some of DC’s biggest organizations, to teaching the next generation of designers at the University of Maryland, he has always stressed that design is not just a way to make things pretty, but its purpose is to educate, communicate, and empathize with audiences.

Melanie Phung

Founder and Digital Strategy Consultant

Orange Spark Digital

Melanie Phung is an experienced digital strategist with a successful track record of helping associations, progressive nonprofits, and mission-driven organizations achieve their desired results. She honed herdigital marketing leadership skills at organizations including PBS, Optoro, the U.S. Chamber of Commerce, and an INC 500 e-commerce company. Additionally, she's consulted for a diverse set of clients — including public media stations around the country, an international relief agency, and education programs sponsored by the World Bank — to launch content programs, deliver group training and, in some cases, grow organic search reach by more than 500%.

Now she's passionate about doing good work for organizations that do good and founded Orange Spark Digital to help drive visibility and results by improving content, content development processes and user experiences.