Maximizing Impact: Leveraging Technology to Create Effective Newsletters

Erin Whitt is a strategic communications consultant specializing in messaging, digital engagement, public relations, and advocacy. As Principal at Viva Strategic Communications, she helps mission-driven organizations craft compelling narratives, strengthen stakeholder engagement, and implement impactful marketing strategies.

Before launching her consulting practice, Erin worked in communications, fundraising, special events, and membership management for organizations in environmental sustainability, animal welfare, human rights, social justice, public health, higher education, and the performing arts. Her experience with nonprofits and trade associations such as the Solar Electric Light Fund, the Modular Building Institute, UC San Diego, The Old Globe, and Utah Festival Opera gives her unique insight into the challenges and opportunities nonprofit and small business leaders face in engaging stakeholders and driving growth.

Through Viva Strategic Communications, Erin collaborates with clients on branding, content marketing, media relations, and advocacy campaigns, ensuring they have the strategies and tools to amplify their impact and achieve long-term success

Maria Chelko has fifteen years of experience as an educator in hospital, community, and academic settings. Since joining The Eye-Bank for Sight Restoration in 2017, she has served in many positions including Family Support Coordinator and Hospital and Community Liaison. She is currently Communications Manager. Throughout her career in eye banking, she has been dedicated to improving eye donation outcomes and fostering a positive culture of donation in the New York City area through public and professional education and donor family outreach. Maria holds a bachelor’s degree in English from Penn State University and a master’s in Writing from The University of New Hampshire