Navigating the Social Media Landscape: Strategies for Success Amid Algorithm Changes

Includes a Live Web Event on 06/05/2025 at 2:00 PM (EDT)

Promoting your eye bank’s mission and message on social media can be difficult when algorithms are constantly changing.

This webinar explores how organizations can adapt to ever-changing social media algorithms to maximize engagement, raise awareness, and strengthen relationships with key audiences. Participants will gain insights into recent algorithm updates across major platforms, learn best practices for content strategy, and discover tools to track performance and optimize outreach.

Learning Objectives:

Understand how social media algorithms impact content visibility and engagement.
Learn recent changes across platforms like Facebook, Instagram, LinkedIn, and TikTok.
Explore strategies to adapt content and maximize engagement with key audiences.
Identify tools and key performance indicators (KPIs) to track and optimize social media efforts.

Achieve greater awareness and engagement with strategies for ensuring that your content reaches the intended audiences; register today!

Matt Webber (Moderator)

Partner Relations Manager

Lions VisionGift

Matt Webber is the Partner Relations Manager at VisionGift. Matt works with hospital partners, funeral homes, medical examiners, and donation partners. In addition, he also manages the correspondence program for donor families & recipients, as well as VisionGift’s social media. Matt also serves as a member of the Advisory Council for Donate Life America and on EBAA’s Donor, Partner, and Community Relations Committee.

Erin Whitt

Principal Strategic Communications Consultant

Viva Strategic Communications

Erin Whitt is a strategic communications consultant specializing in messaging, digital engagement, public relations, and advocacy. As Principal at Viva Strategic Communications, she helps mission-driven organizations craft compelling narratives, strengthen stakeholder engagement, and implement impactful marketing strategies.

Before launching her consulting practice, Erin worked in communications, fundraising, special events, and membership management for organizations in environmental sustainability, animal welfare, human rights, social justice, public health, higher education, and the performing arts. Her experience with nonprofits and trade associations such as the Solar Electric Light Fund, the Modular Building Institute, UC San Diego, The Old Globe, and Utah Festival Opera gives her unique insight into the challenges and opportunities nonprofit and small business leaders face in engaging stakeholders and driving growth.

Through Viva Strategic Communications, Erin collaborates with clients on branding, content marketing, media relations, and advocacy campaigns, ensuring they have the strategies and tools to amplify their impact and achieve long-term success